Authenticity, Uncategorized

Phonebook SEO: Being First vs Being You

It was 12:34 pm. We were stopped behind a large truck, sitting at a red light. Unable to see anything but the monolithic back-endĀ of the semi, I stared at the letters to occupy the 30 seconds until we could drive again. AAA Cooper Transportation Along with the words was their abbreviation as a logo. ACT.… Continue reading Phonebook SEO: Being First vs Being You

Being Awesome, Micro-Patterns, Tool, User Experience, Writing

Fish & Clicks

When I was a kid, we used to go trout fishing up in mountain rivers. I used to put artificial and fleeting faith in the type of bait I was using. I would vary my bait rapidly in search of the magic fishy elixir. This fakeĀ cheese stuff, some scented "marshmallows", salmon eggs, and even the… Continue reading Fish & Clicks

Being Awesome, Going Forth, Innovation Mindsets, Motivation

Shooting for the Moon

I am a sucker for a well-crafted motivational phrase. That's actually how "Go Forth And Be Awesome" got started. But not all motivational phrases are created equal. Some go too far for the cute analogy and miss the point altogether. It's hokey hokum. Today's egregious example is about aiming for big goals. When I was researching it, I… Continue reading Shooting for the Moon

Being Awesome, Lenses

The Friction of Innovation

Innovation needs movement. Paradigms shift, viewpoints redirect, and new ideas flow. But anytime there is movement, there is friction. Friction is the surface or environment resisting the movement. Rub your hands together, they get warm. You have friction to thank for that. Ok, don't run from the science. Stick with me. To create acceleration, you… Continue reading The Friction of Innovation

Being Awesome, Empathy, Micro-Patterns, Motivation, Persona

Why Do We Search For Identity?

Growing up, I was a fan of the San Diego Padres baseball team. Well, specifically Tony Gwynn, but the Padres came with him. There have been years where I watched them trade away quality top talent, in hopes of landing a large quantity of moderate talent. Why have one 5-star player, when you can have… Continue reading Why Do We Search For Identity?

Empathy, Innovation, User Experience

The Monopoly Hotline

51% of Monopoly games result in an argument, according to a Hasbro survey of roughly 2,000 players. You have the same odds of having an argument with a friend of family member over Boardwalk and thimbles, as you do at calling a coin flip. In order to help smooth things over during the holidays, Hasbro… Continue reading The Monopoly Hotline


Touristification of Innovation

"Yeah, but, John, if The Pirates of the Caribbean breaks down, the pirates don't eat the tourists." - Jurassic Park Jurassic Park as intended was a delightful journey in a self-driving jeep on rail through some thoughtfully planned dinosaur habitats. Tourists were to have a safe and scripted experience; seeing exactly what was on the… Continue reading Touristification of Innovation