A garden is a grand teacher. It teaches patience and careful watchfulness; it teaches industry and thrift; above all it teaches entire trust. -Gertrude Jekyll
My dad was a football coach and told me that what you see your team do in the game is either a product of your coaching, or bad habits you let go uncorrected in practice. It’s just as true in gardening. What you see in your flower bed, you either planted or you let it grow.
A company or team culture is just like a football team and a garden. If what you see in your team’s culture is not what you want it to be, then you either have mechanics that reinforce it, or it has taken root and you haven’t weeded it out. It takes a growing a culture of innovation. You must nurture mindsets that are confident in creativity, not afraid to fail, and realize that disruptive innovation is a team sport (not a solo one).
I think the trickiest part to understand about creating a culture of innovation is that what you weed out is just as important as what you plant and water. Don’t just decide what to be, also decide what you won’t be. Weeds make an astounding amount of seeds once the start flowering. For example, crabgrass produces around 50,000 seeds per plant. You have to weed your culture early, often, and consistently. Great cultures don’t happen with negligence. It takes effort and intention.
Gardens are not made by singing ‘Oh, how beautiful,’ and sitting in the shade. -Rudyard Kipling
While each garden can be personalized based on what you want to harvest, they all have some systems in common. In a culture of innovation, how you accomplish these systems should be tailored to make them authentic to your needs, pain points, and products.
A freedom to fail
Innovation and gardening both require you to get your hands dirty. But it needs to go deeper than saying your team has the freedom to fail. This one requires you to go deeper and create a micro-culture within your culture.
- Innovation demands that people are able to call problems out as they see them. There is no room for false pretense here. Everyone has ideas and everyone needs to have a voice. Friends don’t let friends ship mediocre products.
- Performance not tied to success
- Everyone needs goals for the year. But what goals are set as key performance indicators, that’s the type of work they will do. If the KPI’s are around sales and profit, then you won’t get innovation. You get sales optimization. Think about setting a required number of prototypes or a base number of user interviews. Start with the end goal in mind and then set metrics that help people focus on and achieve those goals.
- Keep in mind that the key by-product of an innovative culture is learning. Learning new things that work, and learning new ways it won’t work. Both can be equally valuable.
- Little bets
- Innovative staff have to be able to take those wild chances and chase those crazy ideas. Set up a structure that allows people to pursue those passionate projects, but doesn’t create a big draw on resources. If a prototype is deemed “cheap” to produce, then it minimizes the bottom line impact when it fails. People will be willing to take more chances if they don’t feel like they will negatively impact the organization.
- Reflection time / resources
- If you want to grow watermelons, then you have to plant watermelons. If you want to grow innovation, then you have to give your team time and resources to do it. Like… officially. If your team’s week is already packed full with normal tasks, they won’t get to the innovation. Set an organizational expectation that X hours are devoted to passion projects and Y resources are set aside to build them.
A flat conversation hierarchy
- Anyone can talk to anyone. In an innovative culture, there isn’t time for a corporate version of the telephone game. The more people ideas have to pass through, the more diluted they become.
- Work to reduce barriers to the sharing of ideas, to the building of camaraderie across job functions. You don’t hire cheers players and then use them as chess pieces. Let them play the game together.
No products or processes are sacred
- Everything is up for disruption and if it’s good enough for your products, it’s good enough for your internal process.
- It is possible to create a list of “untouchables”, but for every item on that list, you are leaving the door open in the market for someone to upend you.
Plenty of conversations with clients
- Everyone should be involved in empathy field trips. Experience the product with clients. Understand what they say and think.
- The longer your team’s boots are off the ground, you exponentially lose the vision of the user. It’s similar to how strong a light is. The further from the source you are, the more diffused the brightness of the light becomes.
As you build your culture of innovation, remember that is is a combination of two activities: planting what you want to grow and weeding out what you don’t want. And it’s not a passive process. It takes effort and intention. It’s also ok to not get it right the first time because you’re innovating too. You’re innovating with culture. Just keep an eye on where you want to be, establish mechanics that allow that to happen, and keep tweaking the formula. Because when it comes down to a culture of innovation, it’s weed ’em and reap.
Check out more of Go Forth and Be Awesome‘s Authentic Innovation series