Empathy, Ideation, Lenses, Tool, Understanding the Customer

You, Me, and Jon Snow: The Power of Knowing Nothing

Shaken, but emotionally under control, Bryan Mills (played by Liam Neeson) picks up the phone and talks to his daughter's captor. "I don't know who you are. I don't know what you want. If you are looking for ransom I can tell you I don't have money, but what I do have are a very… Continue reading You, Me, and Jon Snow: The Power of Knowing Nothing

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Being Awesome, Empathy, Micro-Patterns, Motivation, Persona

Why Do We Search For Identity?

Growing up, I was a fan of the San Diego Padres baseball team. Well, specifically Tony Gwynn, but the Padres came with him. There have been years where I watched them trade away quality top talent, in hopes of landing a large quantity of moderate talent. Why have one 5-star player, when you can have… Continue reading Why Do We Search For Identity?

Empathy, Innovation, User Experience

The Monopoly Hotline

51% of Monopoly games result in an argument, according to a Hasbro survey of roughly 2,000 players. You have the same odds of having an argument with a friend of family member over Boardwalk and thimbles, as you do at calling a coin flip. In order to help smooth things over during the holidays, Hasbro… Continue reading The Monopoly Hotline

Empathy, Innovation, Understanding the Customer

Listening for Hidden Solutions

Every cloud has its silver lining. At least that's what were told, usually when things go bad. There has to be a nugget of hope somewhere. I can only imagine that thought ran through Jerry Sternin's mind when he visited Vietnam in 1990. As part of Save the Children, Sternin was there to help the… Continue reading Listening for Hidden Solutions

Empathy, Innovation

CAN versus SHOULD

CAN you make coleslaw with a gasoline-powered lawnmower? Of course you CAN. But SHOULD you? This post is not about being afraid to do risky things or to break expectations. It's about understanding who you are innovating for; your target audience. If I am inventing a new way to make coleslaw, I'm not going to sell you a… Continue reading CAN versus SHOULD

Empathy, Innovation, Learning, Pre-Mortem, Testing

Knowing What You’re Seeing

Our minds were young and fresh not that long ago. Sure maybe we were a little naive, but that is because we looked at the world with wide, trusting eyes. And then it happened. We could no longer trust what we saw and lines were drawn between viewpoints that separated brother from sister. It was... The… Continue reading Knowing What You’re Seeing

Being Awesome, Empathy, Going Forth, Innovation, User Experience

Making Customers Feel Cool

Curves are the enemy of fast moving trains. Just ask Denzel Washington and Chris Pine in Unstoppable. Nearly 30 years before the movie, The British Rail Research Team unveiled the APT. The APT was a train that tested out at an amazing top speed of 160mph, and could safely sprint 40% faster than any other… Continue reading Making Customers Feel Cool