
A bias towards action.
It’s one of the most sought-after characteristics in a lean, mean innovation team. However, can too much of a good thing be hazardous to the quality of your work?
Creating movement and getting stuff in the hands of the user is great, but just quickly delivering what was asked for only perpetuates mediocrity. We need a strategic bias towards action.
“Work smarter… not harder.” – Allan Mogensen
I have succumbed to blind efficiency in the past. And to be honest, I’m not cured of it… but I am getting better!
I wanted to be a rapid responder. I was delivering what was asked for at lightspeed. Yet after completing task after task, I was able to look at my products and realize… I wasn’t solving the job to be done. I was merely doing what was asked for.
I was thinking like a producer when I should’ve been producing like a thinker.
All of my thoughts and energies were around producing a large bounty of checked-off to-do items. I wasn’t making an impact. I was delivering the “fast food” version of my craft; speedy and filling, but it wasn’t a noteworthy meal.
My bias towards action was misplaced.
“You can not dig a hole in a different place by digging the same hole deeper.” – Edward de Bono
“Thinking like a producer” and “Producing like a thinker” is not a dichotomy. Instead of seeing one as bad and the other as good, view it as more like a sliding scale. There are times when one mindset will serve us better than the other. Unfortunately, we can get stuck in ruts.
So let’s get unstuck!
One of the original goals of Go Forth and Be Awesome was to not be another voice providing abstract discussion on theoretical ideas. Oh, I will get theoretical and abstract, but I will also provide tools, process, and things you can use today. I want to be more “activity book” and less “newsletter”.
So let’s dig into how I got myself unstuck, in hopes that it can help you do the same.
A woodsman was once asked, “What would you do if you had just five minutes to chop down a tree?” He answered, “I would spend the first two and a half minutes sharpening my axe.” – C. R. Jaccard
Before we start chopping away at jobs and projects, these tips will help you sharpen your axe, before you strike your first blow.
Identify Triggers
If you’re like me, there are enough projects in your past that you can analyze. Look for the key phrases or situations that shift your mindset into thinking like a producer. Is it a rapidly approaching deadline? A small project window? An easily completable request? Find your triggers.
Add a Process
With your triggers identified, you can now build a gameplan. Do this before your triggers are triggered; outside of the heat of battle. When you’re in the thick of it, you become blinded by the pursuit of progress. You need a calm heart and clear eyes to devise this process. When the triggers strike, what will you do? How might we stay in the “Producing like a thinker” mindset when our reactions argue differently?
My “response to triggers” process is to go through a quick succession of questions, including:
- What are they really trying to do?
- What are alternate ways to accomplish this?
- What fits with their story?
- What would I do if time was not a constraint?
Reflect
Developing a process for triggers is like a pre-mortem, so it makes sense to have a post-mortem as well. However, we often don’t make this kind of time for ourselves. It is very crucial to check the direction we’re sailing often, or we will run aground on the shore while trying to sail out to open waters. Make time for this. Schedule it.
“If you create a vision for yourself, and stick with it, you can make amazing things happen in your life.” – Pete Carroll
Get out of the ruts and be free to steer where you need to. Don’t serve up the “fast food” version of your skills. Give them your five-star finest! Make time to identify your triggers, design a process, and reflect on your work. It’ll feel like some projects are too short and too quick to work in a “thinker’s” process. But I say the shortest projects with the tightest timelines are the ones most in need of a strategic bias towards action.
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I am a big process junkie. I believe even the most amorphous and intangible concepts can have their own patterns and processes.
Let me know what your process for producing like a thinker is!
Way before the Walt Disney Resort drew tourists to Florida like moths to a flame, they needed to buy some land. Had they waltzed over to the East Coast and declared Disney domain over central Florida, imagine what land costs would have been like. No, Walt had a plan to avoid paying “Hollywood upcharges”.
Now, this is a new analogy to me, something that I am going to try on my next prototype. I am going to design the user interface and experience through the lens of poetry. I will link to my findings here (when they exist). However some key components of poetry feel ripe for picking when designing.
In an effort to broaden my t-shaped skills portfolio, I dug in and started learning AngularJS. Being able to mock things up quickly (and by myself) allows me to get prototypes into the hands of the core users faster, cheaper, and more closely aligned with the hypothesis I’m testing. So while I am certainly no master of the craft, I can do enough programming to get some ideas off the ground and feeling real (ok real-ish).

ever begins, set the success metrics that will define your test and your prototype. It is beneficial to know the benchmark metrics that you are trying to surpass (if they are available) and how much difference you are trying to make. Use this data to plan for enough testers to be confident in your results. After the test, you will have a clear understanding of your outcome, and whether to pivot or persevere.


In Episode 20 of Gimlet Media’s podcast, StartUp, Lisa Chow investigates what happens when a lean, “let’s all try to do new things” startup shifts into the established, “wait we have an HR department now?” organization. It’s a brilliant take on the need for process and the translation of vision from one strategy to the next.
I’m in the middle lane of a three lane road, on the last leg of my school drop-off delivery. Just one of my kids left to go. A car in front of me has their right turn signal on. Flashing their intention to the world adjacent and slightly behind them. They kept going straight; no merging, no lane changing.