Yelling out ideas in a crockpot of group-think fails, yet we keep brainstorming. Jake Knapp suggests that perhaps “brainstorming” lingers because of its “catchy name”. So I made some other weather-related portmanteau.

THUNDERSTANDING

Empathy and journey mapping create a swell of idea; the thunderstanding comes before the brainstorms.

ISOLATED WONDERSTORMS

Structured time to work solo and think up some big ideas. Let everyone find their own Aha’s.

PROTOTYPNADO

Swirling, rapid, and picks up and throws hypothesis into the world, and it isn’t always pretty.

TESTALANCHE

Observe focus groups interact with your prototypes. Watch their emotions, see how they accomplish tasks.