CAN versus SHOULD

CAN you make coleslaw with a gasoline-powered lawnmower? Of course you CAN. But SHOULD you? This post is not about being afraid to do risky things or to break expectations. It's about understanding who you are innovating for; your target audience. If I am inventing a new way to make coleslaw, I'm not going to sell you a … Continue reading CAN versus SHOULD

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Divergence, Convergence, and Roses

I'm going to show you an image and tell you a story, and you will believe it. You'll believe not because I told you to believe it, but because you want to believe it is true. The Story This is a place where mankind has sanitized, homogenized, and developed using a rigid and typically unforgiving … Continue reading Divergence, Convergence, and Roses