Today I did a few odd errands around the house. A typical Sunday afternoon. I finally went to hang the new tiles with our house number on them. For 30 minutes I bore into the front of my house. I switched screw types and drill bits. The sad truth was I had barely made a dent. The tiles lay on the front lawn mocking me.
I decided to do some research online and found just what I needed. And thus the standard pilgrimage to the local home improvement store rewarded me with some concrete screws. The tiles went up almost instantly.
I had chosen the correct power tool, my handy dandy drill with screwdriver bits, but I failed to be detailed in how to apply the tool. I was using the wrong screws and all that got me were unhung tiles and two shallow, but noticeable holes in the front of my house.
“We become what we behold. We shape our tools, and thereafter our tools shape us.” – Marshall McLuhn
This can be the bane of the innovator as well. Powerful tools within their grasp, but the details about the application and the context evade them. This has two potentially disastrous outcomes:
- Problems remain out of reach, still unsolved.
2. You can cause new problems, like holes in your house.
It is important to invest time in identifying the details behind the tools you use. Even if your innovation toolbox is stocked with the best tools around, it’s the details and the context that can throw you off.
“Stop. Hammer time.” – MC Hammer
The following places have excellent tools for your innovation toolbox, and some supporting details to help you know when to use them.
Stratgeyzer by Alex Osterwalder, Yves Pigneur, Greg Bernarda, and Alan Smith- Value Proposition Design is always within grasp. I may keep a spare in my glovebox. From learning cards, to testing matrices, Strategyzer’s VPD is a solid foundation for any innovator.
Designing for Growth by Jeanne Liedtka and Tim Ogilvie – This fantastic book has tools and details around the full innovation timeline. From “What is?” to “What if?” to “What wows?” to “What works?” No matter what your question is, Designing for Growth has something for you.
Joe Greaser has a post over on his blog about some tools for detecting weak arguments.
Also, we’ve got stuff right here at Go Forth And Be Awesome!
- New Lenses for finding new ways to look at the world around you.
- Donkey Dice for rapidly going through lenses with a little bit of chaos.
- Premortems help you prepare for failure before you test a prototype.
Avoid the frustration and embarrassment of drilling all afternoon with nothing to show for it. Even if you’ve got the right tool, pay attention to the little details too.