Category: Being Awesome

Being Awesome, Innovation

Status Quo Dies Hard: With a Vengeance

Posted on by GFandBA
Cool guys don't look at explosions, or validated hypotheses from minimum viable prototypes.
Cool guys don’t look at explosions, or validated hypotheses from minimum viable prototypes.

The clock ticks down… 00:07, 00:06, our hero grabs the secret briefcase and kicks the evil mastermind sprawling to the floor. 00:04, 00:03. “Seems like you forgot to study the map with the escape routes!” the villain cackles. Our hero runs towards the walls of the mountain-top base and looks hundreds of feet down the cliffs to the ground. “I don’t need to study” he says while looking back at the villain. 00:01 “I’ve got the cliff notes.” 00:00 He leaps over the wall, his tuxedo transforming into a paraglider as he is silhouetted by the massive explosion behind him.

Whew! What a cliffhanger! (See what I did there?) Action adventure stories can leave us with a rush of excitement and adrenaline, whether they are movies or books. This past week I was able to attend a local meet-up of writers. The topic of the day was action adventure heroes and plot structure. It was an excellent discussion but my mind kept coming back to innovation.

For example, in action adventure stories, there are good guys and there are bad guys. It is a clean division of Team Yay and Team Boo. The hero, solidly in the Team Yay category, doesn’t wan’t to understand the bad guys. He wants to defeat and eliminate them. The story usually takes place in a unique location that the hero is not one-hundred percent comfortable; it is not his home turf.

At this point, a light went off in my head. Take those points about the hero in action adventure stories and portray it as someone against innovation. There are clear distinctions between what they support (this is Team Yay because it isn’t risky) and what they don’t support (this stuff is Team Boo because it scares me). Our anti-innovation “hero” wants to defeat and eliminate the risky items on Team Boo. And in fact, this usually occurs when data or trends are suggesting that change is happening around them, making the market hostile to this person.

So many parallels. And then this brain-bolt struck.

In an action adventure story the protagonist doesn’t grow as a person over the course of the movie/novel. There is no realization that a different solution may work. Rambo never wants to talk it out. James Bond never invites a woman over to just watch Netflix. Indiana Jones never seeks therapy to overcome his fear of snakes. (I think its connected to early childhood trauma from taking his dog’s name as his own)

Action heroes are a metaphor for the fight against change. They are a protector of reader’s/watcher’s mental status quo.

“Life is too short to fight the forces of change. Life is too short to hate what you do all day.Life is too short to make mediocre stuff.” Seth Godin, Tribes

So just remember that to some, we innovators are seen as the bad guys. We challenge their worldview, we smash the status quo, we trod down paths that don’t exist yet. Our task is to take out-of-the-box ideas and pitch them in-the-box. And sure, these action heroes may be laggards when it comes to adoption, but think of all the learning that is to be had by observing and developing empathy for their point of view!

Challenge

  • Identify someone that has been the action adventure hero to your innovation.
  • Gain empathy for their views by observing what they say and do.
  • Talk to them one-on-one and discover their thoughts and feelings around your innovation.
  • Use those four points of empathy (think, say, feel, do) to look at your innovation a new way.
  • BONUS: Get them to champion your innovation!
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Being Awesome, Innovation, Team

How many C’s are there in “Innovation”?

Posted on by GFandBA

Being part of a good innovative team is a dream. It is mutually rewarding, there are no stepped on toes or bruised egos, and everyone helps elevate each other’s ideas and projects to that “OMG wait until the world sees what were doing!” level. However, not all teams are created the same, and some are clearly created just to put sand in your sunscreen. I’ve identified four attributes that can help your innovation team reach new heights and upgrade into a traction-churning prototype machine!

Change

Making change sounds intuitive when working in innovation, but “change” is not just a product your team produces. Your team must embody change in order to stay relevant, effective, and productive. An innovative team that is set in their ways is like a brand new car in neutral; flashy and shiny now but ultimately going nowhere.

Change exists in your team procedures. There is no set template for innovation and what works today may not work tomorrow. Since variables and climates shift constantly, each problem you set out to solve needs to be evaluated for appropriate procedures for you and your team. Surveys and A/B testing of prototypes may have helped you understand your wireframes, but will those procedures help you learn about functionality?

Change exists in your team skills. Previously, we’ve talked about being T-shaped. If you are T-shaped, then your horizontal skills are where the change is going to be most noticeable. Those are the skills that possibly overlap with teammates, but are needed to fill in production gaps. Similarly, based on your proposed solutions that you need to prototype, you and your team may need to stretch beyond your skill sets into unknown territory. Sure, there are vendors out there that are experts in what you need to accomplish but they cost money. If you’re in the prototyping stage, you will need to weigh whether you can learn enough to create a testable prototype or if you need to spend the money. Either way, you should start learning about what you need, even if you chose to outsource work with a vendor. It makes communication easier if you have a basic understanding.

Candor

This can often be the hardest one for a team to develop because we want to encourage everyone. Yet not every idea, prototype, or hypothesis is a world-changing gem. Sometimes they’re just bland blobs of meh. That’s ok. You can still praise effort without agreeing with an idea. Try to level up the mediocre hypotheses and raise up your teammates. However, and I can not stress this enough, DO NOT LET THEM MOVE FORWARD WITH A STANDARD IDEA. You are doing them a disservice by not forcing them to make the idea better. You are passively undermining your whole innovation team. Likewise, you should prepare yourself for the time when your team will say your idea is “average” or worse. Candor is a two-way street. I am lucky that my team has saved me from shipping mediocre ideas. The best way you can show true respect for each other, is to demand each other’s best effort everyday.

“Life is way too short to make mediocre stuff. And almost everything that is “standard” now is viewed as mediocre.” – Seth Godin, Tribes

Credit

Innovation is lantern and unfiltered it can burn as bright as the sun. Nothing diminishes that light more than personal plans to receive recognition. In an innovative team, a team full of T-shaped dynamos, there is no room for ego and personal glory. When someone wins, it is because of the team. Just like a apple tree can not point to one rain storm as the reason it grew, your ideas are the product of the fertile soil in your brain and the collective brainstorms of your team in the past, event he unrelated ones. It is a bit cliche to say “There is no I in team” and it is quite futile because there are plenty of joke responses that defuse the power of the statement. However a team that is concerned about getting credit for individual contributions, wont contribute to the global good.

One great way to defuse this is to constantly recognize others for their contributions to your individual and team’s work. If people are constantly feeling appreciated for their efforts, then they won’t feel the need to find more recognition. It’s one of those “Do unto others” things. Plus, it’s just plain nice to do! Especially since you are working on an innovative team. Some projects you will lead and pilot. Others will find you following and pushing the project to gain momentum. And yet other projects will find you on the sidelines, cheering and consulting when you can. Team first, in every role.

Chupacabras

The Chupacabra of Innovation!
The Chupacabra of Innovation!

You need to allow the odd, the unique, the unbelievable, and the silly to integrate with your team. Hopefully your team of innovators is a group of positive deviants; bristling with energy to make a good change in the world. Chances are that the team has some ideas that are “out there”. They must be allowed to exist. Maybe an idea can be so wild that you won’t do it, but talking about it can spur the conversation down avenues you would have never considered before. One of our favorite brainstorming questions is “What would our industry NEVER do?”. We dance on the undiscovered edges of the maps, the parts where the dragons are supposed to live. We need to be the explorers of the fringe, the cultivators of the odd thoughts. That’s how we disrupt the market’s standard flow.

Challenge

  • When was the last time someone on your team said “This is how we always do it”?
  • What’s the most minimal way you can start to incorporate kaizen into your procedures?
  • A great way to start getting candor flowing is to be the first target. Put an idea out there and push your team to tear it apart. Have them find ways that it will fail. 
  • How can you incorporate a team-only view of recognition?
  • At your next brainstorming, challenge the team to come up with the worst ideas or the silliest ideas. 
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Being Awesome, Going Forth, Innovation, Motivation

Feed the Furnace

Posted on by GFandBA

On a foggy night, he started his run 95 minutes behind schedule. He was determined to never arrive late vowing to “get there at the advertised time”. Illinois Central’s engineer had the tough task of making up over an hour and a half between Memphis and Canton. The engineer’s name was Jonathan Jones, but he went by Casey.

Casey Jones feeding his furnace.
Casey Jones feeding his furnace.

Casey Jones’s heroic tales were reimagined in the 1950 Walt Disney Studios animated short, The Brave Engineer. In the cartoon, Casey Jones at one point jumps onto the front of the train to save a woman from the tracks. This was based on a true story where real-life Casey rescued a child in the same manner. Perched precariously on the cow catcher, his outstretched arms would scoop up the child who was frozen in fear on the tracks. Another exploit of animated Casey shows him ripping every part of his train down, from the cab to the caboose, and throwing it into the furnace of the locomotive… all in an effort to arrive on time.

We all have our own furnace inside of us. It powers our drive and brings our motivation to a boil. We do not have the convenience of a coal car that carries our fuel with us and Casey Jones had to tear down his own baggage car to get more out of his furnace. What can we do?

At the center of the furnace is a fire and fires in their own right are pretty great. You can build a camp fire and it will bring you warmth and light. If your fire is strong enough, others can gather around your fire. Go check out FAKEGRIMLOCK’s post about being on fire at FeldThoughts. The article is old by internet standards, but so is fire.

It boils down to this. You take the successes that you have and you take the failures that you have, and you use them as fuel. They help your fire burn stronger and brighter. But a fire on its own can burn low or the spark can go out. That’s why you can’t just feed it successes. Your fire has to burn off of the failures too. Especially in innovation where you will fail many more times than you will succeed.

Use failures as learning and fuel.

I don’t want my fire to just be sending energy out into the dark night. I want to use those Joules (unit of measurement for energy.. thanks Physics!) to make myself, my prototype, my blog, my quilting club better.

A furnace puts your fire to work.

Envision a furnace door mounted on your stomach. When you pull the door open, your internal fire can be seen. This is where you are going to toss in the successes and failures of your work. As a side note, I’m not saying to ball up your failures deep inside so that no one can see them. Hardly. I’m saying let those failures burn in your internal fire so that you have more Joules and you burn brighter. Then every one can say “Wow! You sure are glowing today!” to which you can reply “THAT’S BECAUSE I AM EMPOWERED BY THE EMBERS OF MY OWN FAILURE AND SUCCESS!” Or, you know, something to that nature.

Feed your furnace

When you feed your furnace, as Casey Jones did, you pick up steam and momentum. When your furnace is heated, your purpose starts to percolate. Purpose is one of the key components to motivation and when its is vaporizing because of the heat of your furnace, everything you do becomes more powerful. Sure you may need to pivot and persevere, here and there, as you fail and succeed with your innovations. However, neither one will be able to slow you down. You are an iron horse pulling 85 tons of ideas down the track of tomorrow. You’ve got a full head of steam and nearby towns can hear your whistle coming.

Just keep feeding the furnace.

Challenge:

Identify some places that you may have failed or succeeded.

How can you leverage them as fuel and keep moving forward?

2
Being Awesome, Innovation, Team

This Post is Brought to You by the Letter T

Posted on by GFandBA

Joseph Greaser and I were discussing an article the other day. Over on the Game Development site, Gamasutra, Andreas Papathanasi wrote about Unleashing the Power of Small Teams. The whole article is worth the read because there are many gems. However I am going to focus on only one gem, The T-Shaped Person. Andreas talks about how he found this analogy in the Valve Handbook.

Valve looks to hire T-Shaped people for two reasons:

Valve's T-Shaped Employee, found in their handbook
Valve’s T-Shaped Employee, found in their handbook

1. A “T” has a deep knowledge and understanding in a skill area. Their knowledge here is so deep that they can contribute concrete ideas, solutions, deliverables within the skill area. You’re the best baker your friends have ever known? You’ve got the vertical part of a “T”.

2. A “T” has a broad range of knowledge across skill areas. They may not be masters of those areas, yet even some knowledge helps in communication, understanding of what’s possible, and often the eyes of a newbie can reveal the simplest solutions. This is the horizontal part of the “T”.

“T”s are especially useful on small teams or startups that are focused on delivering minimum viable prototypes. With their deep knowledge in one area, but broad knowledge of many areas, a “T” can construct testable prototypes easily. I may not have the development chops as some of my peers (I definitely do not), but I have enough knowledge to build prototypes that I can put in front of customers. You want to talk “minimally viable”? Have a “T” make you something from out on their horizontal branches.

Papathanasi went on to explain how the “T” exposes two other types of people. It shines light on people once thought to be “the best in the world”. We’ll call the first type “The Dash” because they consist of only the shallow horizontal part. We’ll call the second type an “I” because they have the deep skill and knowledge in one area, but don’t really understand anything outside of that. They prefer to stay within the wheelhouse. However I feel the “I” type can be broken down even further.

T is for Team
T is for Team

There are lower case “i”s that still have the deep knowledge, but sitting right on top of them is a dot. Dot = Period, Period = Stop. Holding them down is this dot that tells them to stop and go no further. Lower case “i”s have reached the point where the say “I’m good here. I can do this thing, and I’m happy with that.”

There are also capital “I”s that also have the strong vertical component, but they don’t have the dot sitting on top of them. No, they keep going up and up. These “I”s are looking to get better in their expertise area only. This can be extremely beneficial, but not on a small team. A small team needs everyone pitching in and doing jobs that they aren’t experts in to get the product shipped.

All of these types of people (“T”, “I”, “i”, and “the Dash”) have places on teams and can be extremely valuable to many organizations. Yet it is the “T” that is especially suited for a flat, small, innovative team.

Get a bunch of “T”s together and you get a platform you can build on ( TTTTT ), but if you put a bunch of “I”s together you will build a fence ( IIIII ).

So how can you become T-Shaped?

Let’s use the acronym FEEL because I had drafted my thoughts and was surprised that I could actually spell a word with the first letters. It worked out, so I’m going with it.

  • Fail – Yep! Fall flat on your face while trying something different. It’s ok. As Jake the Dog from Adventure Time says “Sucking at something is the first step towards being sorta good at something.” Remember when you learned to ride a bike? You undoubtedly fell then, and you will fall know. The trick is getting back on and broadening your T-Zone!
  • Experiment – Try stuff out. You’re not an expert so be cool with yourself just giving it a go. If you get some basic ideas down, try mixing and matching ideas. “What if I tried to make it do this?” Whether it falls apart or works flawlessly, you just leveled up in your T-Zone.
  • Explore – Wander into the unknown reaches of your work. If you know everything about your role, then you need to to explore into work-adjacent areas. Go beyond the edges of the map. You can either pick the brains of the other experts on your team OR you can see where your team’s skills overlap and leave gaps. This is fertile ground fro exploring because no one is currently in this region. Perhaps your prototype needs some video work done but nobody has video editing skills. Sounds like an opportunity to broaden your T-Zone.
  • Learn – Never stop learning. Your brain is like a muscle in that the more you give it something to workout with, it’s going to get stronger. You may not be an expert in your T-Zone… yet, but you could work up to it. Ask questions, read blogs, watch tutorial videos, you have a wealth of information at your fingertips. You found me, now I’m telling you to go find more!

Whether your small team is designing games or tea cozies, it will benefit from numerous T-Shaped people with different areas of expertise, but a culture of working outside the strengths to get prototypes validated. So fail spectacularly with your experiments in the unknown, because in those failures is where true learning lives.

2
Being Awesome, Like a Startup, Mastermind Games, Writing

Write Like a Startup

Posted on by GFandBA
I’ve had this really amazing opportunity to freelance and do some game writing for indie studio, Mastermind Games. Affliction is set in small town America, circa 1950. You can smell the pies cooling on the windowsills, hear the brass band playing in town square, and everyone greets you with a smile. Until all that ended. You’ll experience the town as an abandoned wasteland, uncovering the tattered history, while keeping a safe distance from the shadowy Reapers. You can either cure the town or fall victim to the many dangers that lurk inside its borders.
Writing for the game has been an absolute blast and the more I write for this game, the more I’ve realized that game writing is like running a Startup. So I leaned into that slide and started to look at startups for ways to help my writing. Let me share with you four ideas I borrow from startups and how to apply them to your writing.
Bring Loads of Ideas
Picture a suitcase. A really large suitcase. In this suitcase you can fit every shirt you’ve ever owned. But wait! Before you start cramming your sixth grade Camp Okeechobee t-shirt into the suitcase, you’re going to fill it with ideas. And like a suitcase full of every shirt you’ve ever owned, only a few will get worn. Your “idea case” should be bursting at the seems because when you begin writing, you’ll never know when you’ll need to break out a new idea.
You can practice this skill by picking something you did today, and try to think of ten different ways you could have done it. Did you text a friend today? What are ten other ways you could have communicated? Once a list of ten is easy, try to get twenty, then thirty. The benefit to this method is that the first ten ideas you have are probably the same ten ideas everyone has. By pushing your limits, you will stretch and start finding more ideas, which leads to the more creative ideas.
Prototype Early and Often
You’ll envision the narrative in a perfect state, but until you get it on paper and in front of someone else, you’ll only stunt its potential. We’ve prototyped the narrative for this project a number of times. Each time we’ve been able to look at different aspects and really get a feel for what works and what doesn’t. Each prototype allowed us to get ideas out there, kind of play test them a little mentally, and identify which pieces worked.
If we hadn’t prototyped the narrative, I would be off happily writing myself into corners that the game wouldn’t able to fix. Worse yet, my literary lost causes, my poetic pinch points, my description the doglegs into a dead-end… they could all cost the developer money and time. No one wants to delay a game because their story got stuck and they need to circle back to when it made sense. The benefit has been keeping the narrative, in whatever raw and rough state it is in, out in the open for all of us to work on.
Be Willing to Kill Off the Bad Ideas
Admitting an idea is bad is not easy at first. But remember, we were chasing sheer quantity in tip Number One. Not all of those ideas are going to be winners. Honestly, they shouldn’t be. You can’t be afraid of taking the bad ideas, crumpling up the paper they’re written on, and sky-hooking them into the nearest trashcan.
Occasionally they aren’t even bad ideas! Sometimes they just don’t fit into the scheme of the narrative anymore. You will find yourself looking at that beautifully crafted story arc with its twists and player choices, and you’ll try to shoehorn it in. Unfortunately, like Cinderella’s step-sister’s foot and the glass slipper, it just won’t fit. Remember, it’s ok to kill off these ideas because if it doesn’t fit for you, it won’t work for the player/reader.
Pivot and Persevere
This is where all three of the previous tips blend together into a delicious stew. Since you prototyped your narrative (Number Three), you will be able to identify where the gaps are. These gaps either come from bad ideas where you need to prune those story branches (Number Two) or from missing steps between one chunk to the next, in which case you can try to bridge it with a new idea (Number One). However, here is where this practice gets its own number instead of being delegated a “summary”.
When you are evaluating your prototype, you will have to consciously make the decision “Should I pivot or persevere?”
Pivoting is when you’ve come to a dark spot that has failed so poorly that it just needs to be removed, replaced, and rewritten. Maybe you get to the end of a narrative road to find out that it is a dead-end and you really should have never gone down this road in the first place. Great news! Because you prototyped first, you found this before you wrote it in stone. It is way easier to swing a u-turn and pivot back to where the story is good.
The "ideacase"; chock full of ideas ranging from awesome to certified stinkers.
The “ideacase”; chock full of ideas ranging from awesome to certified stinkers.

You can persevere when your prototype road is good enough to move to deeper writing. Maybe it isn’t perfect, yet, but you can feel that it can get there. WARNING! This is not something you do because you just love this idea. It honestly has to feel right in the flow of your prototype and earn the ability to persevere. There is no room for “idea nepotism”; no narrative arc gets a free pass because its the nephew of the boss.

I’ve found by incorporating these Startup mentalities to my writing, I’ve destroyed some of the biggest barriers. I no longer fear the blank page; a.k.a. the Great Void. I am bringing an “idea case” full of good, and less-than-good ideas, to start shaping the page into my vision. I also don’t fear critiques either, because I know i’ve got more ideas and I’m willing to remove any of the ones that don’t work. So get out your notebooks, there are literary startups in your brain, waiting to hit the page running.
Challenge
  • The next time you sit down to write (your blog, a story, some game narrative, or copy for your product), fill your “idea case” with as many thoughts as you can.
  • Find a way to get your writing in the hands of some readers early. Even if it isn’t in a final stage. The roughness can sometimes help readers offer more honest critiques.
  • Protect your heart now that your favorite idea may not make the cut. 
  • When you do find a spot that isn’t working, dig in and see if you need to pivot, or if you can persevere and improve it.
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Being Awesome, Flow, Grit, Motivation

Motivation for the Goldilocks Zone

Posted on by GFandBA

I have never met anyone that didn’t have at least one quote that spoke to them deeply. I was lucky enough to be raised in a community of football coaches, so you could say that I have been marinating in motivational mantras my entire life. One that has been with me for as long as I can remember is one I attribute to my dad, a football coach. He may have not been the first person to say it, but I can close my eyes and see it hanging, clear as day, on the wall near his office.

Try your best, you will be glad you did.

I’m going to wait just a second and let that sink in. Just roll your brain around in that quote for a little bit. On the surface, it speaks to something so simple and sincere. Why wouldn’t you be happy that you gave it your all? Yet, the true power is in what the quote doesn’t say.

It does not have any mention of success or failure. There is no outcome tied to the emotion and why should there be? This has to be one of the paramount philosophies you have to learn when prototyping. You will have failures. You will have successes. Yet how you feel about what you do can not be linked to end result of a tested hypothesis. Both results end in learning, and some would even say that failure teaches you more than success does.

What I am saying is that happiness should hinge on your effort, and effort is something you can control.

Yes, there will be some days that are plain nasty and out to get you. No matter how much mud and muck those days sling onto your path, you got to hike your pants up and give it your all. You can’t let a murky path detour you from giving your best effort. It’s all about grit and you’ve got a ton of it inside you. You may slip and you may fall face first into the muck, but wipe your eyes clear and keep going. At the end of the day, your conscience will tally how much effort you gave. Any left over effort that you didn’t use fades away. There is no roll-over extended effort; you use it or you lose it.

Try your best, you’ll be glad you did.

Notice that it doesn’t say it will be easy either. We have to assume challenge is going to be a part of our daily lives if we want to be really innovative. To innovate is to go against the grain, explore out past the edges… where we’re innovating, there are no roads. We’re ok with that because we’re going to try our best and we’ll be glad that we did.

Here you are, orbiting in your own magical region of awesomeness, with your own idea creatures! And all thanks to trying your best and being glad that you did.
Here you are, orbiting in your own magical region of awesomeness, with your own idea creatures! 

Mihaly Csikszentmihalyi developed the concept of Flow State. The abridged version says that if the amount of challenge is too low compared to our skill, we’ll get bored. If the amount of challenge is too high compared to our skill, we’ll get frustrated. Yet there is a sweet spot that fluctuates, where our skill encounters just enough challenge. In this Flow State we become deeply engaged. When we try our best, we’re doing all we can to get ourselves in this Goldilocks zone where the challenge isn’t too low or too high. It is just right.

In fact, let’s talk quickly about the Goldilocks Zone. The Science Masters call it the Circumstellar Habitable Zone and it is this Magical Region of Awesome (MRA) amidst all the universal variables. If a planet exists inside that MRA, it is capable of sustaining life. As innovators we are our own little planets, spinning wildly on our axis. Our thoughts and prototypes are our lifeforms; little idea creatures migrating, learning, growing. Don’t be one of those planets where ideas go to die. Try your best to keep that orbital velocity up so that you stay in the MRA, where your idea creatures can prosper and thrive.

Try your best, you’ll be glad you did.

The last thing I want to point out is that the quote doesn’t say anything about any one else. Nope, this is all about you. If you are extrinsically motivated, you may prefer “Try your best, your boss will be glad you did”, but I don’t know your boss. I’m certainly willing to try to get them to add that clause to your contract? But boss approval only lasts so long anyways. Soon the boss will be replaced or another task hits your inbox and your boss will have a fresh set of expectations. Seems to me like you should really be trying to impress the one person who can’t be replaced, who has been with you every day until now, and will be with you every day forward.

You. I’m talking about you.

You know you better than anyone else. Take some time during the day and ask yourself “Am I trying my best? Will I be glad with how I did today?” and then adjust if needed. Even at this, we can’t be perfect. All I am asking you to do is to try your best at trying your best so that you can be glad. Win or lose, validated hypothesis or not, successful innovation or a heap of junk, we must link our happiness to effort. When we’re able to do that, we’re able to extract learning and growth from even the most catastrophic of failures.

Push yourself into that Goldilocks Zone of Innovation, face the challenges and muck with your own brand of grit so that your idea creatures can flourish, and be happy with yourself regardless of the outcome when you give it your all. Try your best, you’ll be glad you did.

Challenge

  • Think of a particularly difficult task ahead (maybe a prototype that needs testing).
  • What are the epic ways it can fail?
    • Put a square next to each of these.
  • What are the spectacular ways it can succeed?
    • Put a triangle next to each of these.
  • Most importantly, what are all the things you can do before the task? Where can you apply effort? 
    • Put a circle next to these.
  • Turn all circles into smiley faces because when you accomplish these, you will have done all you can and that’s going to make you glad.
2
Being Awesome, Going Forth

Baby Godzillas

Posted on by GFandBA

“Daikaiju” is a Japanese word that means “giant monster”. Daikaiju smash many cities, battle for Earth supremacy, and duel with giant robots from time to time. Daikaiju are forces of nature that are almost beyond control.

Sometimes innovative products get built like daikaiju. They achieve a grand scale before getting in the hands of the user. Yet innovation requires a delicate balance. You need to push towards disruption and you need to be able to get a functioning version into the wild.

Innovation’s delicate balance happens in a minefield of paradoxes. Think big, but test small. Build robust, but prototype fast. It is sometimes difficult to find a sweet spot because you could always be creating bigger / smaller.

No matter what medium you innovate in (technology, material goods, or pizza), it is too easy to push to the extremes.

  • Push your prototypes too far towards a final product and you risk missing some customer pain points.
  • Push your prototypes too small and your customer isn’t able to provide you any useful feedback.

And that is where baby Godzillas come in.

Yes, baby Godzillas. Not grown, adult Godzillas setting giant space slugs aflame in the middle of the Pacific. Definitely not just babies, with their drool and pudgy legs that look sturdy but are not strong enough to hold their own weight.

Baby + Godzilla = Sustaining + Disruptive

babyDaikaiju

Let me explain.

You may want your product to grow up and be the biggest and the best giant lizard there ever was. Yet you can’t wait for it grow up before you unleash it. It wont know how to swat down fighter planes from the fishing line that keep them in the air. You have to unleash it early and make innovative steps towards the grown Godzilla.

A big Godzilla is what your product can be. The big vision with the fully realized business model. A big Godzilla is your product emerging from the waves and striking fear into the Late Majority and the Laggards alike. It is a well-oiled product decked out in features (refined and sophisticated) with a mind set on success.

A baby Godzilla hasn’t completely developed all the features you intend it to. In fact, it may have more bugs than features, more questions than answers, more stinky diapers than flame breath. Yet a baby Godzilla toddling down the street is nothing to be laughed at either. It still causes a distinct reaction from those who encounter it. A baby Godzilla still functions, although in a potentially limited sense.

To some, a baby Godzilla is the best innovation they’ve ever seen.

The market is a delicate ecosystem. It takes prototyping, testing, pivoting, and persevering to get your product ready for success. If you develop a big Godzilla first, there are far too many unknowns and he could trip up before he ever sets foot in the city. Unleashing a baby Godzilla allows you to put something out there, see how everyone reacts, and then look at the potential to grow. Even though it will still have those awkward pre-teen years.

Baby Godzillas are:

  • Big enough to get the idea across (“I mean look at it, its clearly a Godzilla.”)
  • Big enough to have some functioning features (“He doesn’t have laser blast yet, but did you see him stomp that car?”)
  • Small enough to be sustainable for now (“We wouldn’t  have any room in the city for a much larger giant lizard.”)
  • Still innovative (“Yes I know it is just a baby Godzilla, but do you have one? No, didn’t think so.”)

Challenge:
Take a big, innovative idea and write down what the baby Godzilla version looks like: 

  • What features does it have?
  • How does it stand above and apart from the competition?
  • How it is minimally functional?
  • Doodle the baby Godzilla!
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