Authenticity, Uncategorized

Phonebook SEO: Being First vs Being You

It was 12:34 pm. We were stopped behind a large truck, sitting at a red light. Unable to see anything but the monolithic back-endĀ of the semi, I stared at the letters to occupy the 30 seconds until we could drive again. AAA Cooper Transportation Along with the words was their abbreviation as a logo. ACT.… Continue reading Phonebook SEO: Being First vs Being You

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Being Awesome, Micro-Patterns, Tool, User Experience, Writing

Fish & Clicks

When I was a kid, we used to go trout fishing up in mountain rivers. I used to put artificial and fleeting faith in the type of bait I was using. I would vary my bait rapidly in search of the magic fishy elixir. This fakeĀ cheese stuff, some scented "marshmallows", salmon eggs, and even the… Continue reading Fish & Clicks